Toysmith yearly product catalog 2018

 

PROBLEM: This year's catalog needed to make space for an additional 360 items while only adding 20 pages to the catalog. Myself and a team of four other designers were tasked with a quick turn around incorporating all the new items in a one month span.

SOLUTION: I stuck to the ascetic of each category making sure that it stood out from the one before and after by using a variety of effects including: transparencies, overlays, textures, illustrations, and call-outs! This catalog utilized InDesign to build and export the final product.

 

ROLE: Graphic Designer