University book store cafe window

 

PROBLEM: The original images that we had for the University Book Store Cafe were one dimentional, and lack luster. The Cafe was in need of a re-vamp to help bring new customers to the store. With other Cafe's around the area, we needed photos that were captivating and really showcased the variety of food that is served.

SOLUTION: I wanted the images to make the consumer feel like they are having an experiance; I wanted them to feel as if they were right there with the food either making it, ordering it, or getting ready to consume it. That is why every images has a different set, and different elements to really help showcase that particular food and or drink item.

 

ROLE: Art Director, Graphic Designer